Oklahoma State football has announced a new partnership with a company called The Notorious Group that involves the use of QR codes on their helmets. The QR codes will link to a platform where fans can support the players through NIL (Name, Image, Likeness) initiatives. This initiative will allow fans to contribute financially to the players, helping to support them outside of their scholarships.
The goal of the partnership is to create a collective fund for the Oklahoma State football players to benefit from their NIL rights. This fund will be managed by The Notorious Group and will help players monetize their personal brands. The QR codes on the helmets will be a way for fans to easily access this platform and show their support for the players.
This unique approach is part of the changing landscape in college athletics following the implementation of NIL rules allowing players to profit off their own name, image, and likeness. By utilizing the QR codes, Oklahoma State football is finding a creative way to help their players take advantage of these new opportunities.
The partnership with The Notorious Group demonstrates a commitment from Oklahoma State football to support their players in maximizing their earning potential through NIL deals. This initiative is set to provide a structured approach for the players to benefit from their NIL rights while also engaging fans in the process.
With the introduction of these QR codes on their helmets, Oklahoma State football is pioneering a new way for fans to directly support their players and help fund their NIL collective. This innovative approach is sure to make an impact in the evolving landscape of college athletics.
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