The NFL’s media rights deal, worth $111 billion over 11 years, has an out clause after the 2028-29 season that could lead to major changes in the media landscape. Legacy media executives are already thinking about how to compete against tech giants for NFL games, with ideas ranging from adding a third Sunday afternoon package to replacing Sunday Ticket with a college model. The NFL has partnered with tech companies like YouTube, Netflix, and Amazon, showing a willingness to work with a variety of partners. The future of NFL media rights is a complex and important decision that will impact the media industry for years to come. The league’s willingness to explore new models and partnerships could lead to significant changes in how NFL games are broadcast and distributed.
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TV executives are panicking over the NFL’s plans for 2029
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