The Democratic National Committee is launching an ad campaign worth at least $100,000 targeted at LGBTQ publications in large metropolitan areas and key battleground states. The ads will reach over 1 million voters in the first week, running in 16 publications across eight states. The campaign features the message “Freedom is on the Ballot. Make a Plan to Vote,” and directs voters to visit Iwillvote.com to register and check voting status. The DNC worked with Rivendell, the oldest LGBTQ marketing and media company, on the ads.
The campaign comes in response to recent ads from the Trump campaign targeting LGBTQ issues, including criticizing Vice President Kamala Harris’ past support for gender-affirming medical care for prisoners. Political analysts believe that mobilizing LGBTQ voters is crucial, as they make up 7.2% of the U.S. population and could impact the outcome of the election. The DNC’s historic ad buy is seen as a breakthrough in LGBTQ political advertising, with experts like Bob Witeck praising the move as a wake-up call for voters. Assistant Professor Gabriele Magni notes the importance of mobilizing LGBTQ voters, who historically lean Democratic but may need encouragement to turn out at the polls. Overall, the DNC’s investment in this ad campaign is seen as a significant and important step in engaging and mobilizing LGBTQ voters in the upcoming election.
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