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IDC’s 2024 Digital-Native Business Survey Part 2: Highlighting Technology Investments and Leading Vendors


In a recent survey conducted by IDC, digital-native businesses shared insights on their technology investments and top vendors for 2024. The survey, which focused on companies born in the digital age, revealed key trends in the tech industry.

According to the survey, digital-native businesses are prioritizing investments in cutting-edge technologies such as artificial intelligence, cloud computing, and cybersecurity. These technologies are seen as essential for staying competitive in an increasingly digital world. Additionally, companies are also focusing on enhancing their digital infrastructure to improve efficiency and agility.

When it comes to choosing vendors for technology solutions, the survey found that digital-native businesses are leaning towards established players such as Amazon Web Services, Microsoft, and Google. These vendors offer a wide range of products and services that cater to the diverse needs of digital-native businesses. At the same time, smaller, niche vendors are also gaining traction among digital-native companies for their specialized offerings.

Overall, the survey highlights the importance of technology investments for digital-native businesses in driving innovation and growth. By prioritizing cutting-edge technologies and partnering with top vendors, companies can stay ahead in a competitive market and meet the evolving demands of consumers.

The findings of the survey provide valuable insights for both technology vendors and digital-native businesses looking to enhance their tech capabilities in 2024. As the digital landscape continues to evolve, companies must adapt and invest in technology to remain relevant and succeed in the digital age.

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