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Understanding exit polls: How does the polling system gather voter data?


Exit polls are surveys of voters taken as they leave their polling place on Election Day, providing a snapshot of who is voting and what motivates their choices. Conducted by Edison Research on behalf of the National Election Pool (NEP), the polls include questions about who voters supported and their demographics, as well as their attitudes and opinions on key issues.

Exit polls are conducted at random polling places across the country and in states with their own exit polls, with interviewers stationed at 600 locations this year. There are also state exit polls in key states like Arizona, Florida, and Wisconsin to capture specific voter trends. The polls also capture early and mail-in voters through telephone polls and in-person early voting interviews.

The national exit poll includes approximately 20,000 interviews, while state exit polls have sample sizes of 1,500 to 2,500 respondents per state. The data from exit polls is primarily used for reporting on election night to provide insights into voter demographics, issues that influenced their choices, and their overall sentiment towards the candidates and the election.

News organizations like NBC News use exit poll data to help project election results, but results are not reported before 5 p.m. ET on Election Day and not indicative of race outcomes until after polls are closed. As the night progresses, the data is updated and re-weighed in real-time to provide a comprehensive picture of voter behavior and opinions. Exit polls give the public an early glimpse into the electorate’s composition and feelings about the election.

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www.nbcnews.com

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