Mexico is facing a concerning trend with a sharp increase in car accidents, which have surged by 26.3% to 381,048 between 2020 and 2023. These accidents are primarily caused by human error, with nearly 90% of them attributed to driver-related factors. The country records approximately 16,000 fatalities annually due to traffic accidents, highlighting the urgent need for improved road safety measures.
To address this issue, companies like Coca-Cola Femsa in Mexico are turning to new technological strategies, such as specialized driver training with driving simulators and telematics, to enhance fleet safety. By improving drivers’ habits and behaviors through technology, the company aims to reduce accidents and protect its assets.
The use of advanced driving simulators, installed in Coca-Cola Femsa’s fleet vehicles, recreates real-life scenarios with various risk factors to train drivers on handling challenges like distractions, fatigue, and hazardous road conditions. These simulators provide a hands-on approach to developing the skills needed to avoid accidents and promote safe driving practices.
Telematics companies are also playing a crucial role in enhancing fleet safety by offering real-time monitoring, video telematics, and incident response solutions. By adopting technologies like AI cameras, fleet managers gain valuable insights into drivers’ behaviors and can provide tailored training to address any shortcomings.
However, the rise in traffic accidents poses significant risks for businesses in Mexico, with a large number of uninsured vehicles and the potential for substantial financial losses due to accidents. Ensuring fleet safety and implementing effective road safety measures are crucial for companies looking to protect their assets and mitigate the impact of accidents on their operations.
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