Rue Madame, a French concept store known for curating fashion happiness in Hong Kong, Singapore, and Guangzhou, has recently introduced Aviator Nation, a California lifestyle brand inspired by the 1970s. The launch of Aviator Nation in the Guangzhou store was celebrated with a retro food truck and live music, bringing a taste of California to China.
The brand was founded by Paige Mycoskie in Venice Beach in 2006, with a passion for 1970s fashion and music. Aviator Nation quickly gained popularity among celebrities and influencers, becoming a global lifestyle brand with 19 retail locations worldwide. This partnership with Rue Madame marks the brand’s first entry into Mainland China.
Aviator Nation is committed to creating quality garments that reflect their values and celebrate imperfection. The brand’s use of premium fabrics and attention to detail sets it apart from mass-produced clothing. Their designs, inspired by Americana from the 1970s and 1980s, feature bold colors and retro graphics, with the iconic lightning bolt logo symbolizing adventure and individuality.
Paige Mycoskie, the founder and creative director of Aviator Nation, states, “Our mission is to create quality garments and keep the energy of music, surfing, and community alive.” The brand also prioritizes sustainability, using eco-friendly materials and practices to appeal to environmentally conscious consumers.
Ariane Zagury, founder and CEO of Rue Madame, praises Aviator Nation for their commitment to community and sustainability, stating, “Aviator Nation stands out in the fashion industry for their beautiful products and dedication to ethical practices.” The introduction of Aviator Nation to China signifies Rue Madame’s dedication to bringing unique, high-quality brands to their customers.
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