A recent paper delves into the complexities of Kim Kardashian’s Instagram activity, analyzing how she strategically balances facework to navigate her diverse audiences while presenting herself as an aspiring lawyer and social justice advocate. Drawing from Goffmann’s concepts of face and facework, the paper examines how digital spaces shape interactions and construct societal norms. The analysis highlights how Kardashian leverages platform dynamics, user engagement, and strategic context design to profitably navigate through her various identities. By integrating her established celebrity image with her evolving roles, Kardashian transforms social justice advocacy into a marketable commodity, utilizing Instagram’s features to enhance her reach and credibility. Audience comments serve as critical feedback loops that shape Kardashian’s facework, revealing the power dynamics and economics of digital platforms. The study emphasizes the evolving nature of face construction in the digital realm, where algorithms and platform design influence interactions and commodify engagement. Kardashian’s case serves as a compelling example of how celebrities and influencers strategically use digital media to navigate multiple faces and maintain relevance in a profit-driven landscape.
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