Mary O’s Irish Soda Bread Shop in New York City’s East Village has become a popular destination for customers looking to sample Mary O’Halloran’s traditional Irish soda bread loaves and scones. Using recipes passed down through generations, O’Halloran insists on handling the batter herself to maintain the quality of her baked goods. Facing financial strain during the Covid-19 pandemic, O’Halloran’s loyal pub customers encouraged her to start selling her scones, which quickly gained attention after being featured on the viral “Humans of New York” social media account. The overwhelming response led to a spike in sales and ultimately saved her pub, allowing her to open a dedicated shop in November 2024.
Despite the surge in demand, O’Halloran remains committed to quality and personally handles every batch of batter. Her small baking operation has become a community effort, with regular customers and neighbors helping with packing and decorating orders. The hard work paid off, as customers from around the world now flock to her shop to taste the viral scones and meet the woman behind the treats. O’Halloran’s dedication and love for her craft shine through in the positive feedback she receives, making all the hard work worth it.
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